Kelly-Moore Paint Company: A History of Quality and Service

Kelly-Moore Paint Company, a name synonymous with quality paint and exceptional service, has been a staple in the American paint industry for over 100 years. Founded in 1917, the company has grown from a small family-owned business into a regional powerhouse, serving customers across the Western United States. While rumors of a potential sale or closure have circulated in recent years, Kelly-Moore continues to operate, albeit with some changes in its ownership structure.

The Early Years: A Legacy of Quality

Kelly-Moore's story begins in Los Angeles, California, where brothers Tom and Jack Moore, along with their partner, John Kelly, established the company. Their commitment to quality paint and customer satisfaction quickly gained them a loyal following in the local community. Throughout the 1920s and 1930s, Kelly-Moore thrived, expanding its product line and distribution network. The company's focus on innovation led to the development of several groundbreaking paint formulas, including the first successful water-based enamel.

Post-War Expansion: Reaching New Heights

The post-World War II era witnessed a surge in demand for housing and construction, creating a favorable environment for Kelly-Moore's growth. The company expanded its operations beyond Southern California, establishing new branches in Arizona, Nevada, and Texas. This expansion brought Kelly-Moore closer to its customers and solidified its position as a leading paint supplier in the Western region.

A Focus on Customer Service: Building Lasting Relationships

One of the key factors contributing to Kelly-Moore's success has been its unwavering commitment to customer service. The company has always prided itself on providing personalized attention and expert advice to its clientele. This philosophy has been evident in its network of knowledgeable sales representatives and its dedication to providing comprehensive technical support. Kelly-Moore's customer-centric approach has fostered trust and loyalty, resulting in enduring relationships with its customers.

The Rise of the Independent Dealer Network

In the latter half of the 20th century, Kelly-Moore adopted a unique business model, shifting towards a network of independent dealer stores. This decision allowed the company to capitalize on the entrepreneurial spirit of local businesses while maintaining a strong brand identity. The independent dealer network provided Kelly-Moore with a more localized presence and increased flexibility in meeting the specific needs of its customers.

Facing New Challenges: Navigating the Changing Market

The turn of the 21st century brought new challenges for the paint industry, including increased competition from national retailers and the rise of online sales platforms. Kelly-Moore responded by investing in technology and expanding its online presence, but the company also recognized the value of its traditional strengths. Maintaining its focus on quality, service, and building strong relationships with its customers remained key to its success.

Ownership Changes: New Chapters in the Kelly-Moore Story

In 2013, Kelly-Moore Paint Company was acquired by RPM International Inc., a leading manufacturer of specialty chemicals and coatings. This acquisition marked a significant turning point for the company, ushering in a new era of growth and innovation. While RPM International brought financial resources and strategic expertise, Kelly-Moore retained its brand identity and commitment to customer service.

Recent News and Developments: The Future of Kelly-Moore

In recent years, there have been ongoing discussions and speculation surrounding the future of Kelly-Moore Paint Company. Rumors of a potential sale or closure have circulated, but the company has remained tight-lipped on these matters. The Kelly-Moore corporate office, located in Hurst, Texas, continues to operate, and the company's website and social media channels remain active. However, the lack of official communication has fueled speculation and raised concerns among some customers and employees.

Kelly-Moore Paint Company: A Legacy of Quality and Service

Despite the uncertainty surrounding its future, Kelly-Moore Paint Company continues to be a respected name in the paint industry. The company's commitment to quality, service, and customer satisfaction has earned it a loyal following over the years. While its ownership structure may have changed, Kelly-Moore's core values remain intact, promising a future where quality and service are still at the forefront.

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